The Gauntlet, also known as Gauntlet Enterprises, was a business founded in November 1975 by Jim Ward that pioneered the field of body piercing in North America. It was inspired by Ward's friend and mentor, Doug Malloy. The Gauntlet's original location was in Ward's West Hollywood home, but on the evening of Friday, November 17, 1978 it celebrated the grand opening of its first commercial location at 8720 Santa Monica Blvd. (also in West Hollywood).
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