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The Interactive Entertainment Merchants Association (IEMA) was a United States-based non-profit organization dedicated to serving the business interests of leading retailers that sell Interactive entertainment software (including video games, multimedia entertainment, peripherals and other software). Member companies of the IEMA collectively accounted for approximately seventy-five percent of the $10 billion annual interactive entertainment business in the United States.

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  • The Interactive Entertainment Merchants Association (IEMA) was a United States-based non-profit organization dedicated to serving the business interests of leading retailers that sell Interactive entertainment software (including video games, multimedia entertainment, peripherals and other software). Member companies of the IEMA collectively accounted for approximately seventy-five percent of the $10 billion annual interactive entertainment business in the United States.
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