The Fair Store was a discount department store founded in 1874 in Chicago, Illinois. Founder Ernst J. Lehmann decided on the name "The Fair Store" as he felt "the store was like a fair because it offered many different things for sale at a cheap price." Lehmann bought and sold goods on a cash-only basis; he offered odd prices (i. e., prices not in multiples of five cents) to save customers a few pennies on every purchase.
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