WPLR (99.1 FM, also known as "99.1 PLR" or "Connecticut's #1 Rock Station") licensed to New Haven, Connecticut, is a Mainstream Rock station owned by Connoisseur Media as of May 10, 2013.The station, which started as WNHC-FM, has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s. The physical location of the station has also changed as the studios are now co-located with other radio stations in Milford, Connecticut.
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