97.3fm (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between NOVA Entertainment and Australian Radio Network, who jointly purchased the license at auction for $67M.97.3fm plays current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers.
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