Ariselu (Telugu: అరిసెలు) or Arisa (Odia: ଆରିସା) is a sweet from Coastal Andhra in Andhra Pradesh and Odisha. Arisa or Arisalu is a Telugu word which means rice. It is also called kajjaaya in Kannada. A similar sweet in Tamil Nadu called adhirasam is prepared for pujas. It was introduced by G.Pulla Reddy Sweets in Hyderabad.It is a traditional dish and is prepared during festivals like Sankranti, etc.
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