Athu Ithu Ethu (English: That, This, Which?) is an Indian television comedy game show aired on STAR Vijay on Saturday evening. Film personalities and celebrities take part in the show. The show always hosts 3 guests. From its inception in 2010 until 2012, the show was hosted by television host Sivakarthikeyan, followed by Ma Ka Pa Anand, a former jockey at Radio Mirchi. The show is mostly a medium to promote movies.
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