About: Austin Rover Group Limited   Goto Sponge  NotDistinct  Permalink

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The Austin Rover Group (abbreviated ARG) was a British motor manufacturer. It was formed in 1981 as the mass-market car manufacturing subsidiary of British Leyland (BL). It was the result of a comprehensive restructuring programme intended to rescue BL from almost-certain oblivion, and with the Triumph, Morris, Riley and Wolseley marques then effectively defunct, the new, leaner car business was rechristened as the Austin Rover Group and focused primarily on the Austin and Rover marques.

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  • The Austin Rover Group (abbreviated ARG) was a British motor manufacturer. It was formed in 1981 as the mass-market car manufacturing subsidiary of British Leyland (BL). It was the result of a comprehensive restructuring programme intended to rescue BL from almost-certain oblivion, and with the Triumph, Morris, Riley and Wolseley marques then effectively defunct, the new, leaner car business was rechristened as the Austin Rover Group and focused primarily on the Austin and Rover marques.
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  • Austin Rover Group Limited
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  • Rover Group/Jaguar Cars(British Leyland)
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