Benetton Group S.r.l. (correct Italian pronunciation: [benetˈton]; often mispronounced [ˈbɛːnetton] or [benetˈtɔn]) is a global fashion brand, based in Ponzano Veneto, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton has a network of about 6,000 stores in the main international markets. The stores generate a total turnover of 1.6 billion euros (2013).
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