The Chevrolet Standard Six (Series DC) was launched in 1933, initially as the Chevrolet Mercury, by Chevrolet as a lower priced alternative to the 1932 Chevrolet Series BA Confederate that became the Eagle in 1933 and Master from 1934. It was advertised as the cheapest six-cylinder enclosed car on the market.The Standard was offered in three body styles all on a 107 inch wheelbase: coach, coupe and coupe with rumble seat. All bodies were by Fisher and featured 'no-draft ventilation'.