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Engagement marketing, sometimes called "experiential marketing," "event marketing", "on-ground marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand.

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  • Engagement marketing, sometimes called "experiential marketing," "event marketing", "on-ground marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand.
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