Full Surface Records is a record label founded by American hip hop recording artist and record producer Kasseem "Swizz Beatz" Dean in 2001. With the help of his protégé, Philadelphia-based rapper Cassidy, who was the first artist signed, the label was able to establish itself. The label used to operate through Sony Music Entertainment's, J Records and through Universal Music Group's, Interscope Records, Motown Records and Universal Motown.