Good Morning Britain (also known as GMB) is a breakfast programme on British television network ITV, broadcast weekdays from 6:00am to 8:30am.Good Morning Britain was launched on 28 April 2014 in place of Daybreak, ITV's previous breakfast programme that had experienced poor press and low viewing figures during its four-year run. However, the programme has ultimately failed to increase viewing figures in its timeslot.
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