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Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication.It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the signs in a different way. Its main goal is to make a critical non-questioning of the existing, for reasons ranging from political activism to marketing.

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  • Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication.It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the signs in a different way. Its main goal is to make a critical non-questioning of the existing, for reasons ranging from political activism to marketing.
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