The genus Helichrysum /hɛlɨˈkraɪsəm/ consists of an estimated 600 species, in the sunflower family (Asteraceae). The type species is Helichrysum orientale. The name is derived from the Greek words ἑλίσσω (helisso, to turn around) and χρῡσός (chrysos, gold).It occurs in Africa (with 244 species in South Africa), Madagascar, Australasia and Eurasia. The plants may be annuals, herbaceous perennials or shrubs, growing to a height of 60–90 cm (24–35 inches).