"Ipomoea" is also a novel by John Rackham, published by Ace Books in 1969.Ipomoea /ˌɪpɵˈmiːə/ is the largest genus in the flowering plant family Convolvulaceae, with over 500 species. It is a large and diverse group with common names including morning glory, sweet potato, bindweed, moonflower, etc.The most widespread common name is morning glories, but there are also species in related genera bearing the same common name.