"It" is a 1927 silent romantic comedy film which tells the story of a shop girl who sets her sights on the handsome and wealthy boss of the department store where she works. It is based on a novella written by Elinor Glyn and originally serialized in Cosmopolitan magazine.Because of this film, actress Clara Bow became a major star of the highest magnitude, and a result, became known as the "It girl".
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