An item number or an item song, in Indian cinema, is a musical performance that is often shown as a part of the movie but most of the times without any importance to the plot of the movie. The main aim of an item number is to entertain and also to lend support to the marketability of the film. The term is commonly used in connection with Hindi, Kannada, Tamil and Telugu cinema, to describe a catchy, upbeat, often sexually provocative dance sequence for a song in a movie.
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