Justin Matthew King, CBE (born 17 May 1961) is a British businessman, who served as the CEO of J Sainsbury plc, parent company of the supermarket chain Sainsbury's, for 10 years before stepping down in July 2014.King was previously Director of Food at Marks and Spencer and has held senior positions at Asda. King was involved in the introduction of Häagen-Dazs ice cream to the UK and has worked for Pepsi-Cola International and Mars.
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