KPUR (1440 AM), branded as "Sportsradio 1440", is a radio station serving the Amarillo, Texas, area with a sports format. This station is under ownership of Cumulus Media. Its studios are located at the Amarillo Building downtown on Polk Street, and its transmitter tower is based southeast of Amarillo in unincorporated Randall County along Loop 335 (Hollywood Road).KPUR was once KFDA on 1230 kHz. It hit the air in 1939.
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