Lenta is one of the largest retail chains in Russia and the country's second largest hypermarket chain. The company was founded in 1993 in St. Petersburg. Founded by Oleg Zherebtsov, Lenta opened its first “Cash & Carry” store in St. Petersburg, Russia, in October 1993. Lenta then registered its trademark in 1994. And, by 1999, it opened its first big-box hypermarket format and has expanded ever since.
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