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LuckyMe was part of a large multi-year, multi-strategy initiative by USA casino operator Harrah's Entertainment to enter all sectors of the United Kingdom gambling market.In addition to the LuckyMe Internet offering, Harrah's simultaneously launched a highly publicized and promoted effort to win license approval from the UK government to build massive, USA-style casino resort destinations in government-selected locations such as Bristol, Manchester and Glasgow.

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  • LuckyMe was part of a large multi-year, multi-strategy initiative by USA casino operator Harrah's Entertainment to enter all sectors of the United Kingdom gambling market.In addition to the LuckyMe Internet offering, Harrah's simultaneously launched a highly publicized and promoted effort to win license approval from the UK government to build massive, USA-style casino resort destinations in government-selected locations such as Bristol, Manchester and Glasgow.
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