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Martin Long (born 26 August 1950) is a businessman and founder of the Churchill Insurance Company.Long, together with Peter Wood, founded Direct Line in 1985, which was the first telephone-only insurance company in the UK. Four years later Long broke away to form Churchill, a company he would manage himself until its purchase by the Royal Bank of Scotland in 2003, a deal that is said to have earned Long £50 million.

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  • Martin Long (born 26 August 1950) is a businessman and founder of the Churchill Insurance Company.Long, together with Peter Wood, founded Direct Line in 1985, which was the first telephone-only insurance company in the UK. Four years later Long broke away to form Churchill, a company he would manage himself until its purchase by the Royal Bank of Scotland in 2003, a deal that is said to have earned Long £50 million.
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