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A media franchise is a collection of media whereby intellectual property (IP) is licensed from an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game, to other parties or partners for commercial exploitation. A property can be exploited across a range of mediums and by a variety of industries for merchandising purposes.

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  • A media franchise is a collection of media whereby intellectual property (IP) is licensed from an original work of media (usually a work of fiction), such as a film, a work of literature, a television program or a video game, to other parties or partners for commercial exploitation. A property can be exploited across a range of mediums and by a variety of industries for merchandising purposes.
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