In the context of the mobile apps, deep linking consists of using a uniform resource identifier (URI) that links to a specific location within a mobile app (i.e. exampleApp://location/123456), rather than simply launching the app (i.e. exampleApp://). Deferred Deep Linking allows users to deep link to content even if the app isn't already installed. Depending on the mobile device, the URI required to trigger the app may be different (e.g.
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