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The NPD Group, Inc. (formerly National Purchase Diary) is a market research company. The NPD group operates in 20 countries, interviews 12 million consumers a year, and monitors consumer purchase data from over 165,000 stores. It ranks among the top 25 market research companies in the independent Honomichl Top 50 report.

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  • The NPD Group, Inc. (formerly National Purchase Diary) is a market research company. The NPD group operates in 20 countries, interviews 12 million consumers a year, and monitors consumer purchase data from over 165,000 stores. It ranks among the top 25 market research companies in the independent Honomichl Top 50 report.
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  • NPD Group
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