Obliquity: Why our goals are best achieved indirectly is a book by economist John Kay. It was inspired by an observation of the successful pharmaceutical researcher, Sir James Black:I used to tell my colleagues that if they wanted to make money, there were many easier ways to do it than drug research. How wrong could I have been! In business as in science, it seems that you are often most successful in achieving something when you are trying to do something else.
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