Plakatstil (German for "poster style"), also known as sachplakat, was an early style of poster art that originated in Germany in the 1900s. It was started by Lucian Bernhard of Berlin in 1906. The common characteristics of this style are bold eye-catching lettering with flat colors. Shapes and objects are simplified, and the composition focuses on a central object. Plakatstil turned away from the complexity of Art Nouveau and propagated a more modern outlook on poster art.
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