Southland Records is a New Orleans, Louisiana based independent record label.Southland was founded c.1948 by Joeseph P. Mares. (Mares sometimes billed himself as "Joe Mares Jr.", although his father was Joseph E. Mares.) Mares was the an amateur jazz clarinetist, and the younger brother of noted jazz cornetist Paul Mares. Mares loved traditional style New Orleans jazz and was impressed with the many fine musicians still playing in the city, only a few of whom had been recorded.
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