THR (formerly TIME Highway Radio) is the name of Malaysia's first private commercial radio station, based in Kuala Lumpur, Malaysia. Taken over by Astro Radio in 2005 (to broadcast Tamil and Malay (East Coast) programming), the station was originally the initiative and for some time the flagship station of the TIME Engineering conglomerate, and as the name suggests the station was targeted at road/highway users with traffic reports and entertainment.
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