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The Sportsman’s Guide is a direct marketer and internet retailer of hunting gear, fishing gear, military surplus, ammunition and outdoor sporting goods. It is based in Saint Paul, Minnesota, USA. The company was founded by Gary Olen in 1970, and the first Sportsman’s Guide catalog mailed in 1976. In 2012, The Sportsman’s Guide employed about 700 people.

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  • The Sportsman’s Guide is a direct marketer and internet retailer of hunting gear, fishing gear, military surplus, ammunition and outdoor sporting goods. It is based in Saint Paul, Minnesota, USA. The company was founded by Gary Olen in 1970, and the first Sportsman’s Guide catalog mailed in 1976. In 2012, The Sportsman’s Guide employed about 700 people.
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  • The Sportsman's Guide
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