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Too Tough to Care is an 18-minute educational film produced in 1964 to undermine teenage resistance to anti-smoking education. Unlike other films in its genre, Too Tough to Care used satire and humor to illustrate the misleading claims of cigarette advertising. The film garnered attention in both the mainstream press as well as academic journals.

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  • Too Tough to Care is an 18-minute educational film produced in 1964 to undermine teenage resistance to anti-smoking education. Unlike other films in its genre, Too Tough to Care used satire and humor to illustrate the misleading claims of cigarette advertising. The film garnered attention in both the mainstream press as well as academic journals.
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  • Too Tough to Care
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