Åre (Swedish pronunciation: [o:re]) is a locality and one of the leading Scandinavian ski resorts situated in Åre Municipality, Jämtland County, Sweden with 1,417 inhabitants in 2010. It is however, not the seat of the municipality, which is Järpen. 25% of the municipal industry is based on tourism, most notably the downhill skiing and biking resorts in Åre and Storlien. The growth in tourism has resulted in the development of hotels, recreational and shopping opportunities in the area.