ou3e (3 entertainment) is a free-to-air general entertainment channel operated by the TV3 Group in Ireland. The channel is aimed at the 15–35 age group. Following TV3's purchase of Channel 6 in July 2008, TV3 announce in December 2008 it was to rename the channel as 3e from 2009. By this stage many TV3 programmes had moved to the channel including I'm A Celebrity Get Me Out Of Here which aired on Channel 6 in 2008 and subsequently on 3e.