7 Up is a brand of lemon-lime flavored, non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world. The U.S. version of the 7 Up logo includes a red cherry between the "7" and "Up"; this red cherry has been animated and used as a mascot for the brand as Cool Spot.