9XO is an Indian English music television channel, broadcast in India based in Mumbai. The channel is owned by 9X Media, an Indian television broadcaster, owned by a consortium of private equity fund investors.9xO India is a music channel in India. It was launched in 2012.As of September 2014, approximately 45,875,000 Indian households (67.54% of households with television) received 9xO.9xO is part of 9X Media – India’s largest music television network based in India.