Acronis True Image (or simply True Image) is a brand name for a line of backup and disk imaging software for Microsoft operating systems, produced by Acronis. Until circa 2010, the "True Image" name was used for versions ranging from Home through Enterprise to Corporate; later the business packages, though functionally the same, were renamed, with Backup, Recover, vmProtect, Snap Deploy, etc. being for businesses, and True Image (without qualification) for home users.