Ad Genius Lee Tae-baek (Hangul: 광고천재 이태백; RR: Gwanggo cheonjae I Tae-baek) is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business.