Adam Herz (born September 10, 1972) is an American screenwriter and producer. He founded the production company Terra Firma Films in 2003 with a first-look deal at Universal Studios.Herz was born in New York City and raised in East Grand Rapids, Michigan. He is the older of two boys, and his father, David, is a reputable brain surgeon in Grand Rapids, Michigan. It was with his mother's (Myrna) Super 8 camera that he made his first movies while a teen.