Ads Infinitum was a British television comedy sketch/archive series, co-written and presented by Victor Lewis-Smith that originally ran on BBC Two, beginning with a 10-minute pilot episode in December 1996 that focused on adverts for Christmas toys, two series would soon follow. A series of 6 episodes in 1998, and a second series of 8 episodes in 2000. The series would look at old TV and cinema adverts, some footage previously unseen on UK TV, which Lewis-Smith would usually make fun of.