AdvoCare International, L.P. is an American multilevel marketing company which sells nutrition, weight-loss, energy and sports performance products. The company was founded in 1993 by Charles Ragus and employs around 250 people in the United States. Its corporate headquarters are in Plano, Texas.The company distributes its products in the United States through a network of approximately 60,000 independent distributors, who participate in a compensation plan based on a multilevel marketing model.