Alta Records was a record label founded in Dallas, Texas in the early 1960s by pioneer, radio personality Jim Lowe. Lowe was a popular DJ who hosted a rhythm and blues program "Kat's Karavan" from the WRR-AM studios located at Fair Park in Dallas. He was one of the first DJs in the Southwest to introduce early R&B recording artists to a main-stream, white audience. His program became enormously popular and was broadcast well into the 1960s.