Astro On Demand is a Hong Kong drama channel co-established by TVBI and Astro. While broadcasting the newest HK drama on the same time HK does, it also plays TVB dramas that are firstly released overseas. This channel was officially launched on 16 July 2007.Starting in 2010, Astro On Demand and MY FM (organizers) started with the TVB co "MY AOD My Favorites awards ceremony" to replace the now defunct Astro Wah Lai Toi drama award.