Avco Records was a record label started by music producers/composers Hugo Peretti and Luigi Creatore together with film and TV producer Joseph E. Levine in 1968 as Avco Embassy Records. Hugo and Luigi had previously worked together from the late 1950s for a number of labels, including Mercury, Roulette, and RCA Victor, where they were involved with acts such as Elvis Presley, the Tokens, and Sam Cooke.