BattleCry Studios is a video game developer based in Austin, Texas. It was created in 2012 by ZeniMax Media Inc and is headed by Rich Vogel, a long-time industry professional whose work includes Ultima Online and Star Wars Galaxies, as well as other online and console titles during his 20+ years in game development. Rich Vogel most recently served as the executive producer of Star Wars: The Old Republic during his time at BioWare Austin.