Be There or Be Square (simplified Chinese: 不见不散; traditional Chinese: 不見不散; pinyin: Bújiàn búsàn) is a 1998 Chinese romantic comedy film directed by Feng Xiaogang, produced by Beijing Forbidden City Film Co. Ltd., Beijing Film Studio, Zhongji Modern Commercial, Beijing Zhengtian Media & Culture Centre, and Sleiman/Tyrol Films. It is a Feng Xiaogang hesui pian ("New Year celebratory film"), screened during the 1999 Chinese New Year to boost box office takings, and it earned 30M Yuan in theaters.