Bernardo Chavez Rico (born October 13, 1941 – December 3, 1999) was an American luthier specializing in guitars. Known as Bernie Rico Sr. or simply B.C., Rico was born in East Los Angeles California. Working with his father, Rico began his career building Flamenco,Classical guitars banjos and ukuleles in the 1950s. Rico's original instruments were acoustic guitars made under the name B.C. Rico.