Bloglovin' is a platform that allows users to read, organize, and discover their favorite blogs on mobile and desktop. It is a design-focused platform that aggregates feeds from sources with RSS feeds, allowing users to discover and organize content. As of April 2014, Bloglovin’ reaches over 16 million global users monthly. Bloglovin' caters primarily to the “lifestyle” crowd. 90% of Bloglovin’s users are female.