Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS. Backed by Union Square Ventures, RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV, and others, i.TV is also behind the popular namesake app for iOS and Android, and co-created Nintendo TVii for the Nintendo Wii U.