Brian Witkin is an entrepreneur from Del Mar, California and founder and CEO of Pacific Records, an independent record label based in San Diego, California. In 2005, at the age of 19, Witkin was featured in San Diego Magazine for young people to watch.Witkin is the son of Joe Witkin the original pianist for the band Sha Na Na, and the grandson of Evelyn M. Witkin an American geneticist who was awarded the National Medal of Science by President George W.